19 Oct What Does Your Brand Image Say about You?
Just like the diverse people around the world, brands have defining characteristics and qualities. They also have the ability to communicate, create experiences, form relationships and ultimately become part of someone’s life. Often, however, businesses lose sight of their “brand image.” What does your brand image say about you as a business? Here are some things to think about.
When it comes to building a brand image, it ultimately must be designed. Various things make up your brand graphics, from symbols and graphics to typography and photography. These different graphic elements must be cohesive and properly portray your brand. Different colors and typography can provide a different feel. Are you aiming for a corporate look? A friendly look? Choosing appropriate fonts, colors and photography can completely change the look of your brand.
When it comes to impressions, content can be highly important. The content of your website provides customers with the concepts, ideas, messages, and themes of your brand. This allows customers to connect to your brand, understand what you have to offer and see why you are better than the competition. A brand without meaning is a brand that is likely to fail. What is the message of your brand? What makes your brand better?
In a world where everyone is on the internet, how can you stand out? The style of your brand can help set you apart from the rest of the competition with the language, tone, character, and personality. What is the overall personality you’d like to portray to potential customers? Do the visuals match the content? Having a cohesive style can be very important to building brand loyalty. While content is highly important, style and personality can truly separate you from the rest.
Is it time to hire a team to come alongside you to hammer out the technical details of your brand and website? Contact us today so we can start crafting a unique, comprehensive brand for you so you can spend more time focused on the why of your business!