The Importance of Professional Photography on Your Website

The Importance of Professional Photography on Your Website

As more and more businesses understand the importance of their internet presence and join the online world, the need to stand out from the crowd and appeal to your target audience has become a top priority. But how exactly can your company stand out from the crowd? Using professional and consistent graphics on your website can definitely help!

When a potential customer visits your website, it is often the first impression they have of your business. Business websites that are inconsistent and/or unprofessional looking often have higher bounce rates than those with professional and consistent branding. When customers browse your website, it is important to make sure your images look consistent, professional and are updated when needed (don’t mix professional, even stock images with that headshot you had your four-year-old son take of you on your phone.) If the pictures of your staff, products or even location are unappealing, you might be losing out on a potential new customer. It is also important to make sure your graphics are up-to-date, even those headshots!


When you provide a professional service, appearance can be important. If you work with patients or clients face-to-face, it is important to keep your staff pictures up-to-date as potential patients or clients will be expecting to see whom they see on your website. It is also important to update your website graphics anytime there is a change in staff, people like to know who they are going to visit and expect to see the same people featured on your website.


For businesses which sell products online such as clothing retailers, auto part sites or even a restaurant, it is important to accurately display what your business has to offer. When new products arrive, professional photos can help showcase the new product. Potential customers live in an instant-gratification world, not having your website up-to-date and consistent could result in them becoming the new customer of a competitor.

Service Providers

It is even important for businesses who are service providers, such as photographers, graphic designers and even venues to provide their customers with professional, consistent and up-to-date imagery. Say your venue was renovated (even the slightest bit), your potential customers want to see and know of these changes, not be surprised. For those with portfolios, it can be important to keep them up-to-date to showcase your skills to your potential client.

When is the last time you updated your websites imagery? If it’s time to update your website and incorporate professional imagery send us an email at so we can chat!


Photo courtesy of Daybreak Photo Co. 

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