23 Mar Elements of a Well Designed Logo
A logo is one of the most important business investments you will make. Your logo will be your first impression on anyone who comes in contact with your brand. Consider investing in a well-designed logo that will stand out amongst competitors, be timeless, versatile and appropriate for the demographic you are targeting.
Stand Out Amongst Competitors
As industries grow, it is important to stand out amongst competitors. Prior to creating your logo, do some research. Look up some competitors and take into consideration the elements of their logo design. Are your competitors using font-based logos, abstract graphics, or illustrations to represent their companies and brands? Are the colors used in these logos bright or muted? Consider these elements to deduce how you will distinguish yourself from competitors.
When investing in a logo consider researching industry leaders that have been around for some time. Ask yourself, what makes their logos timeless? How have their logos changed over the years? What did those changes communicate to the consumer of their products? Companies such as CocaCola, Apple, and Chanel have timeless logos that have been slightly altered over the years but have always maintained the integrity of the original design.
Whether you are enlarging a logo to fit a billboard or shrinking your logo to fit on stationery, your logo should be versatile enough to print on any medium while maintaining the integrity of the design. Also, consider how your logo would look in various colors. If you were using your logo in black and white, would it still make the same impact on a potential client? A well designed versatile logo will look great no matter the size, color, or medium.
Your logo is your first impression, and should be appropriate for the audience you would like to capture. Ask yourself, who will use your product or service? What demographic would you like to resonate with? What do you feel are some of your core values? How can you convey those values to your target audience? Answering these questions will allow you to gain clarity on how you would like to be perceived by those who come in contact with your brand and ultimately create an authentic logo that makes a stellar first impression!
Shoot us an email at firstname.lastname@example.org to discuss how we can create a well-designed logo that will make your business stand out!