Your homepage will be the first introduction to your brand for most of your customers. It needs to attract traffic, educate potential customers and lead to conversions. Here are some of the essential elements to include in your homepage. Headline A great headline is clear and concise;...
Email marketing is an affordable and effective way to engage current and potential customers. Although email marketing may sound like a thing of the past, research shows that one dollar may have the potential to generate upwards of $40.00 in sales. Consider these three tips...
Responsive design has become essential over the last few years. Have you ever visited a website on the web browser on your phone and you had to pinch and scroll and pinch and scroll just to read a paragraph? There’s a good chance that you...
Google has become a household name over the last two decades, but what can the multinational, multibillion-dollar, conglomerate tell you about your website and marketing? In 2005 Google launched Google Analytics, a web analytics program that provides information to help you gain a deeper understanding...