Have you ever driven past a business and decided to Google the business name to either remember it or find out more information? Once you Google it, you soon realize that there is nothing about the business online. You get frustrated. Maybe you even get...
Ok, get out a scrap piece of paper and list your top three favorite brands right now. Don’t just do this in your head, putting pen to paper is an important exercise to get the brain juices flowing. Now, next to each brand write...
As a small business your success depends ultimately on the demand for your product and the quality of your product, but what draws someone into engage with your brand, buy your product, and ideally become loyal to your brand? Your logo and overall branding will...
The colors you use in your branding play a large role in the way your audience will perceive your brand. Not only do the colors you choose to use in your branding need to be aesthetically pleasing, but you must also take into consideration how...
Have you ever received an email requesting sensitive financial or other confidential information? Maybe an email promising you thousands of dollars if you just handle fees? These are known as phishing scams. Cybercriminals draft up emails, typically looking like a legitimate organization in an attempt...
Branded collateral is any material created to promote and reinforce your brand. They should reflect your brand’s personality and values in order to create consistency and build credibility for your overall brand. Investing in quality branded collateral allows you to create a lasting impression on...
So you've got an awesome website, but how exactly are customers supposed to find you? Most businesses are found with a quick web search, Google being the most used search engine in the United States, with Bing trailing behind. How do you make sure your...
The reason branding is such an important focus for any business is because good branding is the not-so-secret to success. Good branding will keep your brand in the forefront of your target audiences mind and truly resonate with those you are trying to reach. Consider...
Your homepage will be the first introduction to your brand for most of your customers. It needs to attract traffic, educate potential customers and lead to conversions. Here are some of the essential elements to include in your homepage. Headline A great headline is clear and concise;...
A logo is one of the most important business investments you will make. Your logo will be your first impression on anyone who comes in contact with your brand. Consider investing in a well-designed logo that will stand out amongst competitors, be timeless, versatile and...