Ice Plant Bar
collateral design, identity design, menu design, online store, website
About This Project
The Ice Plant Bar is a craft cocktail bar and restaurant that takes its cues from farm-to-table locales and modern gastropubs. Located in a disused ice plant in downtown St. Augustine the Ice Plant Bar already had a vintage industrial/1920’s speakeasy brand. We were asked to develop a website that has the same feel of their existing brand, while also showcasing their incredible menu, facility, and staff. One major portion of the project was creating unique, hand-drawn illustrations of their decorations and bar to look like early 1900’s advertisements. We also gave them the ability to make gift card sales through their new website, streamlining a previously cumbersome process.