The Beck Agency
About This Project
The Beck Agency was looking to launch their business with professional branding that reflected their values. As we started the process, owner David Beck would mention that, to him, insurance companies have the responsibility to act like a compass — providing guidance and direction through various seasons of life. We created their brand utilizing bold, classic colors, strong solid stripes and a primary theme based on a classic navigational compass. The end result is a logo and supplementary assets that let potential customers know that the Beck Agency is dependable and trustworthy — exactly what you want when you are purchasing insurance to take care of your loved ones.