What Is UX and Why Is It Important?

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What Is UX and Why Is It Important?

Have you ever found yourself searching through a beautiful website, but have a hard time navigating the pages? For many years, web designers and developers alike have created websites that cater to their client’s needs, neglecting the overall user experience. Dr. Donald Norman, a cognitive science researcher however recently coined the term “user experience” and described the importance of user-centered design and why decisions should keep the users’ wants and needs in mind.

When thinking about the user experience, there are a few questions to keep in mind. What value does this website give? Is the website easy to use? Will the user find the experience pleasant? When someone visits your website, these are all things that will run through their mind.

What is UX (User Experience)?

Coined by Dr. Donald Norman, user experience (often referred to as UX) refers to how a visitor feels when interacting with your website. Designing for user experience should take into account the value of the website, ease of use and how the visitor is going to feel when using your site. Ultimately your website should be designed based on the wants and needs of your potential customer.

Why is the User Experience Important?

Before the term “user experience” was coined, most developers created an experience based on what looked cool and what their client asked for. While it is important to please the client, the user experience should be highly important as well. A beautiful website means nothing to a client if they make no conversions.

Although aesthetic and branding are also highly important, designing for ourselves or the client can have a negative impact on profitability and the user experience.

With more and more users accessing the internet each day, in an increasing number of ways, it is important to understand what your user wants and needs from your website to become a customer. Making sure that the user experience is cohesive across different devices, browsers and internet connections will help ensure the user has a pleasant experience.

Client Highlight: The St. Augustine Wedding & Event Association is a network of wedding & event professionals committed to business excellence and professional values. They recently came to us looking to update their website and expand the functionality of it. We worked with them to update their website and help them create a user experience that spoke to their two demographics: couples planning a wedding and vendors in the wedding industry.

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