The Importance of Well Written Copy

The Importance of Well Written Copy

21 Sep The Importance of Well Written Copy

Your website is often the first impression potential customers have of your business, so standing out is important. When your website copy is subpar, your first impression could very well be the last impression that your potential customers have of your business. Well written copy can drive more traffic to your website and help keep visitors engaged with your content which will lead to more conversions.

Spelling, punctuation, and grammar errors are far more common than you might think, even amongst some very well-known companies. Customers that find themselves on websites with several errors might question the quality of the products and/or services offered and move along to the competition. The first step in improving your website’s current copy is to make sure it is free of spelling, punctuation and grammatical errors.

Another mistake a lot of companies make is focusing too much on the “design” and not enough on the actual content. If a potential customer cannot find the information they are searching for, chances are they will bounce, more than likely making it the last time that potential customer visits your website. The second step in improving your copy is to make sure that the most important information about your business is easily accessible on your website.

Still not feeling super confident in the content on your website?

Good copy that is written by a professional copywriter can have a big impact on your website and business. There is a decent amount of strategy behind creating good copy for a website, including keyword research. Specific keywords that are associated with your business, products, and services should be placed throughout your website copy, increasing your relevancy on search engines. However, placing these keywords and ranking can be pointless if the copy of your site doesn’t motivate your customers to learn more and convert.

Each year the internet and internet marketing continually expands, giving businesses a small window of opportunity to catch a potential customer’s attention. We believe that great design is just one of the many elements of a beautiful website. Professionally written copy is equally as important as great design, that is why we include copywriting services in our website package so you can make a stellar first impression!

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