04 May The Importance of Search Engine Optimization
So you’ve got an awesome website, but how exactly are customers supposed to find you? Most businesses are found with a quick web search, Google being the most used search engine in the United States, with Bing trailing behind. How do you make sure your business’s website comes up when a potential customer searches for your service or product? The answer is Search Engine Optimization. Search Engines use an algorithm and robots to rank content and decide how important it is.
Did you know search engine users are more likely to click on the top 5 search results? Your placement on search engines could directly impact whether or not your potential customer clicks onto your website. For example, say two websites sell the same product; one has keywords in the site images, titles, web copy, but the other website is not optimized; the robots will pick up on the fact that your content is about said product, while the other website lacks the information. It is also important to make sure there are no broken links anywhere on your site, even if it’s somewhere that a viewer can’t see or access. Google’s web crawling algorithm finds all that stuff, and broken links mean your website is not going to rank highly on the search engine, decreasing the chances of a view and ultimately a sale.
Your Search Engine rank also provides online credibility to users. The way search engines work is that they attempt to provide the most relevant results, which over time has given Search Engines credibility as a sufficient source of information, products, and services. Quick and easy tricks that may have worked in the past are gone now. The best way to have high SEO rankings is to have a site that has organic traffic from real people as a result of credible and authentic content that keeps viewers coming back time and again. By using SEO best practices, you can ensure your website ranks within the top 5 for your desirable keyword/key phrases.
Search Engine Optimization also has one of the best returns-on-investment in terms of advertising. SEO is advertising for the moment the potential customer is looking to spend money. In order to make sure your potential customer can find you, each page of a site should have a “theme” that is full of relevant keywords to help a Google search not only find your site, but the specific page as well. Whether someone is in need of a plumber, an auto mechanic, or a new dress, you are no longer attempting to simply sell something — rather you are attempting to gain their business. With the future of shopping moving to online purchases, advertising online has become increasingly popular. Having a solid foundation is a great start, and the best way to build your business’s online foundation is through Search Engine Optimization.
You don’t have to figure SEO out on your own! All of our web services utilize these best practices by default, we don’t skimp out on this stuff. SEO is an ever-changing landscape which is almost impossible to keep up-to-date with unless you’re in it daily (which we are). Drop us a line at firstname.lastname@example.org so we can chat about creating a website for your brand that is user-friendly, secure, and up-to-date!