19 Apr Swamp Haven: Crafting a Logo and Brand
We recently had the opportunity to craft a logo and branding for Swamp Haven, a 501c3 nonprofit dog rescue. Swamp Haven provides short-term care to ensure a long-term future for death row dogs in the underserved rural communities in North Florida. The rescue was founded in 2015 by Lindsey and her sister in law Alyssa. We had first found out about Swamp Haven Rescue last fall when we met one of their Swampies, Boudreaux, who we later made part of our family. When Lindsey approached us about designing a logo and branding for Swamp Haven we were pretty pumped to help out an organization that we were already so passionate about.
All of our branding projects start with an in-depth questionnaire, once that is complete we, if possible, meet in person to discuss the business’s vision and goals. This questionnaire and meeting lay the foundation for the branding project. From there we create a mood board based on our meeting, and then we get started on some logo concepts.
When Lindsey came to us, Swamp Haven had a logo that was designed by someone they hired off of Fiverr. Lindsey explained that she didn’t have much input in the initial design and more than anything they had needed a quick fix for a reasonable price and the designer they hired from Fiverr met that criteria. Although the original logo served its purpose, Lindsey felt that it didn’t differentiate Swamp Haven from other rescues who had similar logos and branding due to lack of funds or understanding of the importance of branding.
When we started designing the visuals for Swamp Haven, our goal was to create a cohesive brand image that gave them an authentic voice and communicated their passion for rescuing these down-on-their-luck dogs. After some discussion with Lindsey, we knew we wanted to incorporate an illustration of a Swampie named Rose who has been with Swamp Haven for a little over two years now. Lindsey shared this little pup’s heartbreaking story, and how she has become such a nurturer raising litters of abandoned pups. Rose has become somewhat of a symbol of protection and comfort at Swamp Haven and a story of hope.
Once we completed a custom-designed logo concept, we created a brand presentation that showcased the designs in a variety of contexts so Lindsey could have an idea of how the branding would look as it came to life across different applications. After we shared the presentation with Lindsey we made any changes that she had requested. Since we had already had conversations with Lindsey about how the new branding and logo designs would be used we knew that every design needed to translate well across print and digital media.
Once we tweaked the design to Lindsey’s liking, we sent her a branding board that included the final logo along with all the elements of her new brand. She also received digital files and our Love Your Logo Guide which included color codes for print and web, watermarks, typefaces, and basic file usage information. As we neared the end of our branding project for Swamp Haven, we moved on to one of the final aspects of our process, implementing the new logo and branding!
Based on Swamp Haven’s branding we created a social media profile and cover image for two social platforms of Lindsey’s choice. Although we knew this wasn’t the end of our work for Swamp Haven, we wanted to get Lindsey the social media profile and cover images as soon as possible so she could start sharing Swamp Haven’s new brand image. Once the branding project was complete, we moved on to crafting a new website for Swamp Haven.
Read about the process for Swamp Haven’s website design and development here.
Want to get involved with Swamp Haven? You can support Swamp Haven by sharing their social media content, shopping with them on Amazon Smiles, sending them supplies from their Amazon wish list or adopting or fostering a Swampie! Can’t commit to a Swampie? Give a stuffed Swampie a new home. Visit their website www.swamphaven.org to learn more.