22 Mar Reasons Why You Shouldn’t DIY Your Logo
For some business owners, it may seem like a waste of money to hire someone to design their logo. I mean, you have MS Paint or Photoshop, right? Unfortunately for most DIY logo designers, this is a terrible idea. The logo for your business is more than just a picture; it is often the first impression a potential customer has of your business. Making a good impression could be the difference between obtaining a new customer or losing them to your competitor.
Think your artistic side can create a beautiful logo? Although we’re sure you are quite artistic, creating a logo takes much more than just knowledge of art. Wondering why you shouldn’t DIY your logo? Here are some common mistakes when it comes to do-it-yourself design.
Poor Quality Logos
When it comes to creating a logo, there is a lot more to it than just drawing a picture. Depending upon your industry, company message and personal preferences it is important that your logo matches your brand and company. Without cohesion, customers may be left feeling confused about your brand.
Bad Design Choices
You can often spot a DIY logos due to telltale design choices such as poor coloration or overly common fonts. Although it would seem like selecting a color should be simple, different colors can actually have a different effect on people. Have you ever noticed most banks and insurance company’s use blue? This is due to the fact that blue is often associated with trust and stability, something most customers want in their financial institution or insurance provider. Your font choice is also extremely important depending on your industry, brand and ultimately your goals, when you look at the font selected it should accurately reflect your companies tone.
No Design Versatility
When it comes to DIY logos, the person designing them often forgets how important versatility is when it comes to the design of a logo. In the beginning, you may only be using your logo on your website, however, what happens if you want to use it on a business card or billboard? Certain designs may look great one size, but when you try to shrink or enlarge them, they can become a complete mess. A professional designer understands how important it is to create a versatile logo that can be used anywhere.
Shoot us an email at email@example.com to discuss how we can create a professionally designed logo that will make your business stand out!