St. Augustine Law Group
The St. Augustine Law Group has a mission to provide legal representation to anyone who wants it, but especially to younger people or businesses who may not realize their need for a lawyer. We were asked to create for them a brand image that looks professional yet approachable, and clearly shows their love for Saint Augustine. We chose bold colors, fonts, and custom graphics reminiscent of the Florida railroad and the Castillo De San Marcos fort in historic downtown. The imagery of the fort embodies the ideals of stability while the railroad imagery is designed to remind one about Henry Flagler and the railroad that made Saint Augustine great.