18 May 3 Essential Pieces of Branded Collateral
Branded collateral is any material created to promote and reinforce your brand. They should reflect your brand’s personality and values in order to create consistency and build credibility for your overall brand. Investing in quality branded collateral allows you to create a lasting impression on every person who comes in contact with your branded materials. Although there are endless possibilities when it comes to branded collateral, there are three essential pieces that will help you set yourself apart from your competitors and others in your industry.
Business cards are an essential piece of branded collateral. Whether you are at a networking event or talking to someone on the street, as soon as you hand someone your card you are giving them a glimpse into your brand. You want your first impression to be memorable, so investing in quality, well-designed business cards is essential for any business, entrepreneur, or organization.
Your website is an essential piece of branded collateral that will help you build credibility. It is your online storefront and should be well designed, fully responsive, user-friendly, and consistent with your overall brand image. Your website should communicate your brand’s personality, values, and mission. Essentially, your website should sell your visitors on your brand without having to further explain yourself in person, over the phone, or through an email.
Letterhead and Email Signature
Letterheads and email signatures are two pieces of branded collateral that are often overlooked. Your letterhead and email signature should align with your overall branding and be consistent across any and every letter or email sent by you or your employees. Think of your letterhead and email signature as an alternative business card that you have the opportunity to attach to every conversation.
Do you need collateral materials to help you consistently tell your story? Shoot us an email so we can discuss how we can creatively tackle any of your design needs!